Cold calling framework Framework: Score Every Call with Precision
Analyse every call against structured frameworks. Gain clarity on performance, uncover gaps, and scale best practices to make every team more consistent and effective.
What is it Framework analysis?
Pick a framework like SPICED, BANT, or MEDDPICC—or create your own. Customise metrics, set guidance for each step, and let the system evaluate calls automatically. Get clear scores and actionable insights for every conversation.
Objective Performance Scores
Stop guessing who performs well. Framework-based evaluations deliver clear, unbiased scores for every call—so managers know exactly where to focus training and reinforcement.
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Identify Skill Gaps Instantly
Discover exactly where teams excel and where they need to improve. Clear metrics help prioritise coaching and accelerate skill development.
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Scale Best Practices
Standardise how your team works. Framework Evaluation ensures everyone follows the same structured approach, improving consistency, quality, and scalability.
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Make Data-Driven Decisions
Use post-call insights to guide training, optimise processes, and refine your approach. Structured evaluation turns every conversation into a growth opportunity.
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Call Framework FAQ
- What is a Call Framework feature?
- Which frameworks are supported out of the box?
- What benefits does a structured framework provide?
- How do I configure or customise a framework in Ringover?
- Can the framework analysis work across multiple use cases (sales, support, onboarding)?
- Will the system score calls automatically based on the framework?
- How does this help improve team performance?
- Is the framework only for outbound sales calls?
What is a Call Framework feature?
The Call Framework feature allows you to analyse each call using a structured sales or performance framework (such as SPICED, BANT, or MEDDPICC) or a custom framework you create. It helps standardise evaluation, score calls automatically, and gain actionable insights.
Which frameworks are supported out of the box?
Ringover supports common sales frameworks like SPICED, BANT, and MEDDPICC. You also have the option to build your own customised framework tailored to your organisation’s specific criteria.
What benefits does a structured framework provide?
Using a framework delivers several advantages:
- Objective performance scores so you know who is performing well and where coaching is needed.
- Instant identification of skill gaps to focus training efforts.
- Consistent best practices across your team, improving scalability and quality.
- Data-driven decisions based on post-call insights rather than guesswork.
How do I configure or customise a framework in Ringover?
To set up or customise a framework:
- Go to Settings → Personalisation AI → Framework Analysis.
- View existing frameworks (BANT, MEDDPICC, SPICED) or click Create a framework to build your own.
- Define each step/metric (e.g., Economic Buyer, Pain Points) with name and description.
- Assign users to the framework and set which framework applies by default.
- Once active, each call in the history will be evaluated automatically against the selected framework.
Can the framework analysis work across multiple use cases (sales, support, onboarding)?
Yes. You can create multiple frameworks for different use-cases–for example one for sales, one for customer support, one for onboarding. The system adapts automatically to the active framework.
Will the system score calls automatically based on the framework?
How does this help improve team performance?
By using call framework analysis you can:
- Pinpoint exactly where individual agents or the team as a whole need improvement.
- Standardise the process so everyone follows the same evaluation method.
- Turn each conversation into a learning opportunity with measurable results.
Is the framework only for outbound sales calls?
No, the customisable framework can be applied to inbound, support, onboarding or any voice interaction where you want structured evaluation.