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What is a real estate call centre?

A real estate call centre is VoIP technology that manages incoming and outgoing telephone calls related to real estate activities.

The agents are trained to answer the clients’ requests concerning subjects such as buying, selling, renting or even rental management. Real estate call centres equipped with real estate phone systems allow companies in the sector to offer efficient customer support, but also to detect opportunities through real estate prospecting.

What is a real estate call centre?

What are the infrastructural needs to set up a real estate call centre?

Setting up a call centre in any industry can be complicated if you use outdated methods. With the advent of the cloud and VoIP, it is now possible to easily create a call centre for real estate prospecting or customer service. These two technologies greatly simplify the installation and configuration and allow to reduce significant costs, especially in terms of maintenance and training. Indeed, thanks to the cloud and VoIP you can now create your call centre without any particular technical knowledge and configure it. With a cloud-based solution like Ringover, all you need is a computer connected to the internet and a headset: everything is done online and in a few minutes.

What are the infrastructural needs to set up a real estate call centre?

How to optimise your real estate call centre for better profits & lower costs

Optimise call management

Real estate prospecting is not the easiest task for real estate agents. In spite of its time-consuming nature, it remains very important and essential to get mandates. To optimise and reduce costs, it’s advisable to be sufficiently prepared before each call. At the team level, this is achieved by a precise planning of tasks, schedules and lists.
You can achieve this by importing your prospecting lists into the system. You can then import your prospecting lists into your call centre software to launch call campaigns and thus boost your productivity. It is also recommended to develop cold calling scripts. As far as incoming call management is concerned, configure your interactive voice response (IVR) and set up voice announcements in order to make call routing more fluid.

Optimise call management

Leverage omnichannel communication

The channels used by your prospects, whether they are sellers, buyers, tenants or landlords, can be numerous. Offer them a seamless experience through your omnichannel contact centre so they can communicate with you in the most seamless way possible. You can turn your call centre into a true contact centre by offering communication channels other than the good old phone: text messages, messengers (WhatsApp, Facebook Messenger, Instagram), video conferencing, etc.

Leverage omnichannel communication

Track performance

To reach your goals, identify the KPIs that are most important to you. Monitoring these KPIs will allow you to adjust your strategy along the way and identify areas for improvement: improve the pickup rate? The level of service? Reinforce the team during certain time slots? In any case, you can track your KPIs and monitor your activity using the interactive dashboard integrated into the VoIP phone system.

Track performance
Optimise call management Leverage omnichannel communication Track performance

How to set up your real estate call centre correctly?

The success of such a project depends above all on the strategy decided beforehand and the means committed. You will need to ask yourself very specific questions about your needs, your business and your goals. Are you planning to generate leads, make appointments, or manage customer service? Assessing your needs is a key step in knowing where you are going: what software will you use? Are they compatible with each other? Also think about the resources involved in terms of personnel: are they sufficiently trained? Do you need to recruit? Then define your daily organisation, your telephone scripts, prospecting, as well as your KPIs. All this information will allow you to follow your progress and make continuous improvements.

How to set up your real estate call centre correctly?

Why use Ringover’s call centre for real estate?

The Ringover Cloud Telephony solution offers several benefits to real estate phone systems. Here are some of them:

Mobility

With Ringover you can make calls from any device (IP phone, computer, tablet, smartphone) in large part thanks to the on-the-go mobile app.

Virtual numbers

Offer a choice of area code so you stay close to your customers even if your team is working from a remote call centre.

Call routing functions

Ensure each call is redirected to the right person or department.

Advanced tools

Such as call transcription and double listening increase productivity and ease the process of agent training.

Compare Ringover Contact Centre features to other contact centre platforms

Compare Ringover Contact Centre features to other contact centre platforms
Solution Price Features Ease of Use
Ringover
Zendesk Talk
RingCentral
Freshdesk
Dialpad

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Real Estate Call Centre FAQ

  • What is a real estate call centre?
  • How long does Ringover take to deploy?
  • Does Ringover offer out of the box integrations?
  • Does the real estate call centre software support call recording?
  • Is it possible to export your call logs?
  • Can you add existing phone lines to your real estate call centre software?
  • Is it possible to transfer a call to another real estate agent in case of absence?

What is a real estate call centre?

A real estate call centre is an infrastructure composed of human and technological resources for the telephone management of real estate activities. It can be a real estate call centre for the telephone management of several agencies in a particular territory, or a more modest call centre internal to a real estate agency. Real estate call centres allow agencies to:

  • prospect and generate leads;
  • enrich customer files;
  • provide customer service;
  • manage appointment scheduling;
  • manage inbound and outbound calls;
  • optimise their customer relationship.

How long does Ringover take to deploy?

Deploying Ringover is relatively easy and fast as it does not require any additional infrastructure or special technical skills. All you need is a stable broadband internet connection. Beforehand, you will need to identify the number of telephone lines to be created and those you’d like to keep so you can bring them onto your Ringover account. To equip your real estate agency with Ringover, here are the steps to follow:

  • Create an online account.
  • Request the phone lines.
  • Assign the created lines to your employees.

The configuration of the solution is very simple and takes only a few minutes. To learn more about the configuration of Ringover, visit our support pages.

Does Ringover offer out of the box integrations?

Yes, Ringover offers integrations with software used by real estate agencies to manage their relationships with buyers, brokers, sellers, landlords or tenants. Most of the time, these are CRM software such as Hubspot or Salesforce. The list of Ringover integrations is constantly growing so you can have a robust selection of real estate phone systems. Note that your technical team can also use webhooks to allow your tools to interact in real time with your telephony system.

Does the real estate call centre software support call recording?

Yes, Ringover includes a call recording feature. This is useful for replaying calls for coaching purposes or for retrieving key information exchanged during a call. Call recording also allows you to keep a proof in case of a contentious conversation.

Is it possible to export your call logs?

Yes, it is possible to export your call logs. Ringover allows you to filter the calls you are interested in and download them in .csv format. Thus, you can download the call logs of your rental management department or the sales department in a few seconds.

Can you add existing phone lines to your real estate call centre software?

The best real estate phone systems generally offer free portability. This is the case with Ringover, which allows you to switch from your old operator to your new solution while keeping your current numbers.

Is it possible to transfer a call to another real estate agent in case of absence?

Yes, it is possible to transfer an incoming call to another real estate agent’s line in case of no answer or unconditionally. This feature is very useful for the on-call service and to ensure that all the files in progress are processed even in case of absence. To do this, go to the Ringover settings, then to the "Call Forwarding" section. Then define the type of forwarding and finally the colleague who will receive your calls automatically if you are absent.

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