35+ Text Message Templates for SMS Marketing You Can Copy & Send Today

Text Message Templates Article Summary

1. SMS marketing offers exceptionally high open and engagement rates, but businesses often struggle to consistently craft effective promotional messages.
2. Using proven SMS templates and following best practices, such as brevity, personalisation, clear calls to action, and compliance, can significantly improve campaign performance.
3. Managing and automating SMS templates through a centralised communication platform allows businesses to scale campaigns, maintain brand consistency, and increase conversions. 

SMS marketing is a highly effective channel for direct customer communication, delivering exceptional open and engagement rates [1]. However, consistently creating compelling promotional messages that yield results can be a significant challenge for many businesses.

This article provides a comprehensive collection of over 35 professional text message templates designed to streamline promotional campaigns. By utilising these proven examples and adhering to established best practices with the help of a business phone system, your business can save time, improve campaign performance, and increase conversions.

Best Practices for Promotional SMS Messages

Before deploying any SMS campaign, it is essential to understand the foundational principles of effective text message marketing. Following these guidelines ensures your text messages are professional, compliant, and well-received.

Ensure Clarity and Brevity

SMS is a concise medium, typically limited to 160 characters. Messages must be direct and easy to understand[2]. To prevent confusion and maximise impact, each text should focus on a single, distinct offer or piece of information.

Include a Clear Call to Action (CTA)

Every promotional message must instruct the recipient on the specific action to take next. A clear and direct call to action, such as "Shop Now," "Use Code," or "View Details," is essential for converting customer interest into a measurable outcome[3].

Personalise Your Messages

Personalisation makes a message feel more relevant and exclusive, which can significantly improve engagement rates[4]. Simple techniques, including addressing the recipient by their first name, help your communications feel less like a mass advertisement and more like a direct conversation. Additionally, adding a text message signature personalised to you gives each message a professional touch for additional legitimacy.

Maintain Compliance and Provide an Opt-Out

Maintain Compliance and Provide an Opt-Out

All marketing text messages must comply with UK data protection and electronic communications regulations, including the Privacy and Electronic Communications Regulations (PECR) and the UK General Data Protection Regulation (UK GDPR). These laws require businesses to obtain proper consent before sending promotional SMS messages and to clearly identify the sender.

A key requirement of compliant SMS marketing in the UK is providing recipients with a simple and accessible way to opt out of future messages. Every promotional text should include clear unsubscribe instructions, commonly phrased as “Reply STOP to opt out” or “Text STOP to unsubscribe.” Ensuring customers can easily withdraw consent not only helps businesses meet legal obligations but also builds trust and protects brand reputation.

Leverage VoIP Software for Efficient Texting

When you’re sending text messages at scale, a VoIP phone allows you to manage and send texts from one centralised interface. This is a great advantage for businesses who manage their client relationships via text message and omnichannel messaging. Any team member can see the text message history and respond in a relevant, personalized, and timely manner. Plus, VoIP software like Ringover offers a variety of specialised features to make the outreach process seamless. You can send SMS in one click from your computer, set up an SMS autoresponder, and deploy a well-rounded SMS marketing strategy. By setting up a text campaign, you’ll be able to leverage automated text messages and SMS drip campaigns to build a strong and fruitful relationship with prospects and customers.

Promotional Text Message Templates by Campaign Type

The following text message templates are organised by campaign type to help you find the appropriate message for your specific promotion. Each template is designed to be easily adapted with your brand details and offer.

General Sales and Discount Offers

1. [Company Name]: Hi [First Name], get 20% off your next order with code [Discount Code]. Offer ends soon! Shop now: [Link] Reply STOP to opt out.
2. [Company Name]: Special offer! Take $15 off any purchase of $75 or more. Complete your order today: [Link] Reply STOP to opt out.
3. [Company Name]: Our BOGO event is on! Buy one [Product Category] and get a second one 50% off. See savings in cart: [Link] Reply STOP to opt out.
4. [Company Name]: As a thank you for being a loyal customer, [First Name], enjoy free shipping on your next order with code FREESHIP. Redeem here: [Link] Reply STOP to opt out.
5. [Company Name]: It is Mystery Deal time! Click the link to reveal your exclusive discount, [First Name]. Valid for 48 hours only. [Link] Reply STOP to opt out.
6. [Company Name]: Our weekly sale is live! Save up to 40% on select items. Deals expire Sunday at midnight. Browse the collection: [Link] Reply STOP to opt out.

New Product Launches and Restocks

1. [Company Name]: It is here! Our new [Product Name] has officially launched. Be the first to get it: [Link] Reply STOP to opt out.
2. [Company Name]: Good news, [First Name]! The popular [Product Name] is back in stock. Order yours before it sells out again: [Link] Reply STOP to opt out.
3. [Company Name]: Just In: The [Season] Collection has arrived. Discover fresh styles for the new season. Explore now: [Link] Reply STOP to opt out.
4. [Company Name]: You asked, we listened. The bestselling [Product Name] is back in limited quantities. Secure yours today: [Link] Reply STOP to opt out.
5. [Company Name]: Announcing our new collaboration with [Partner Brand]. Shop the exclusive, limited-edition collection now: [Link] Reply STOP to opt out.
6. [Company Name]: Be the first to know! Sign up for alerts for our upcoming [Product Category] launch and get an exclusive pre-order discount. [Link] Reply STOP to opt out.

Seasonal and Holiday Promotions

1. [Company Name]: Black Friday starts NOW. Get 50% off sitewide for a limited time. These deals will not last. Shop the sale: [Link] Reply STOP to opt out.
2. [Company Name]: Happy Valentine's Day, [First Name]! Need a last-minute gift? Get 25% off all gift sets, today only. Shop here: [Link] Reply STOP to opt out.
3. [Company Name]: Cyber Monday Alert: Our biggest online sale of the year is on. Save up to 70% on top products. Final hours! [Link] Reply STOP to opt out.
4. [Company Name]: End-of-Season Sale! Say goodbye to winter styles with 60% off all clearance items. Shop now for the best selection: [Link] Reply STOP to opt out.
5. [Company Name]: Mother's Day is this Sunday. Find the perfect gift with our curated guide and get free express shipping on orders over $100. [Link] Reply STOP to opt out.

Make Outreach Easy with Ringover

Ringover offers text messaging and omnichannel contact centre software, allowing you to reach customers and prospects on the channel they prefer. 

Start Texting Today with Ringover

Flash Sales and Limited-Time Offers

1. [Company Name]: FLASH SALE! For the next 3 hours only, get 30% off everything. Use code [Discount Code]. Go: [Link] Reply STOP to opt out.
2. [Company Name]: [First Name], our 24-hour flash sale is on now. Prices return to normal at midnight. Do not miss it: [Link] Reply STOP to opt out.
3. [Company Name]: Alert: Today only, all [Product Category] are just $10. Stock is limited. Claim yours before they sell out: [Link] Reply STOP to opt out.
4. [Company Name]: The countdown begins! There are only 2 hours left to get 25% off your entire order. The clock is ticking. Finish shopping: [Link] Reply STOP to opt out.
5. [Company Name]: Surprise! A lunch break flash sale is happening now until 3 PM. Take an extra 20% off with code LUNCH20. Shop here: [Link] Reply STOP to opt out.

VIP and Early Access Campaigns

1. [Company Name]: VIP Exclusive: [First Name], you get early access to our holiday sale. Shop the deals 24 hours before anyone else. [Link] Reply STOP to opt out.
2. [Company Name]: As a valued customer, you are invited to our private sale. Get 40% off everything before the public. Use your exclusive link: [Link] Reply STOP to opt out.
3. [Company Name]: A new collection is coming. For our VIPs only, get a sneak peek and shop it first. Your access starts now: [Link] Reply STOP to opt out.
4. [Company Name]: Thank you for being a VIP, [First Name]! Here is a special code just for you: 30% off your next purchase with [Discount Code]. Redeem here: [Link] Reply STOP to opt out.
5. [Company Name]: VIP Alert: Our biggest sale of the year starts tomorrow, but your access begins NOW. Beat the rush: [Link] Reply STOP to opt out.

Abandoned Cart Reminders

1. [Company Name]: [First Name], did you forget something? The items in your cart are waiting. Complete your order before they sell out: [Link] Reply STOP to opt out.
2. [Company Name]: Still thinking it over? Your cart is saved. To help you decide, enjoy free shipping on us with code [Discount Code]. [Link] Reply STOP to opt out.
3. [Company Name]: The [Product Name] in your cart is a popular item and stock is low. Do not miss out. Return to your cart: [Link] Reply STOP to opt out.
4. [Company Name]: Your shopping cart is about to expire. We are holding your items for a little longer. Complete your purchase now: [Link] Reply STOP to opt out.
5. [Company Name]: Hi [First Name], we noticed you left some great items in your cart. Ready to make them yours? Checkout here: [Link] Reply STOP to opt out.

Customer Feedback and Reviews

1. [Company Name]: Hi [First Name], thank you for your recent purchase! We would love to hear your thoughts. Would you mind leaving a review? [Link] Reply STOP to opt out.
2. [Company Name]: How did we do? Your feedback helps us improve. Please take a moment to complete our short survey: [Link] Reply STOP to opt out.
3. [Company Name]: We hope you are enjoying your [Product Name]. As a thank you for your feedback, get 10% off your next order after completing this quick review: [Link] Reply STOP to opt out.

How to Automate and Manage Your SMS Templates

Using effective templates is the first step toward a professional SMS marketing strategy. The next is implementing a system that allows for efficient management, automation, and governance. A business communication platform like Ringover provides centralised tools to deploy these templates with precision and at scale.

Creating and Storing Reusable Templates

Efficiency begins with building a library of pre-approved SMS templates within a single, accessible system. This practice ensures brand consistency and reduces the time needed to launch campaigns. Teams can follow the steps to create an SMS Template to build a robust content repository. This library can be part of a broader communication strategy that includes different types of templates for email and calls, unifying the brand voice across all communication channels.

Implementing SMS Workflows and Cadences

Templates become more powerful when used in automated sequences triggered by specific customer actions. For instance, an abandoned cart reminder can be sent automatically after a customer leaves your site. A strategic SMS workflow transforms static templates into dynamic communication tools. Advanced systems allow users to import an SMS template in a multichannel communciations, which helps build multi-touch sequences that engage customers over time.

Managing Team Access and Permissions

In a team environment, governance is crucial for maintaining brand integrity and compliance. It is important to control which team members can create, edit, and deploy official company templates. A centralised platform allows administrators to manage permissions and control the different actions in an SMS template, ensuring only authorised users can modify approved messaging.

Extending SMS Beyond Marketing

The same principles and tools for creating SMS marketing templates apply to other business functions. Human resources teams, for example, can use recruiting text message examples to communicate with candidates about interviews and application statuses. Managing these communications within a platform that acts as or integrates with a recruitment management system ensures all stakeholder interactions are tracked and managed efficiently.

Conclusion

SMS marketing is an essential tool for driving sales and fostering customer loyalty. By leveraging proven text message templates and adhering to communication best practices, businesses can eliminate guesswork and improve campaign performance. A systematic approach to creating, managing, and automating SMS promotions through a unified communication platform like Ringover enables organisations to scale their marketing efforts, reduce risks, and communicate with greater effectiveness. Curious to see the difference Ringover could make for your business? Start your free trial today!

Text Message Templates FAQ

How to create a text message template?

To create a text message template, start by writing a reusable message that covers a common communication scenario, such as appointment confirmations, customer follow-ups, or promotional offers. Keep the message concise and clear while leaving placeholders for information that may change, such as the customer’s name, appointment time, or product details. Many business communication platforms allow you to save these templates so they can be inserted quickly into conversations or automated workflows.

How can I customise my text messages?

You can customise text messages by adding dynamic elements such as the recipient’s name, order details, appointment times, or links relevant to the conversation. Many messaging platforms integrate with CRM systems to automatically pull this data into your SMS templates. Personalisation helps make messages feel more relevant and increases engagement, response rates, and customer satisfaction.

Can I create a text template on my iPhone?

Yes, iPhone users can create simple text templates using the Text Replacement feature in the keyboard settings. By creating a shortcut phrase, the phone automatically expands it into a full message when typed. While this method works for basic personal templates, businesses typically use messaging platforms or CRM tools to manage more advanced templates and automation.

Can you preset a text message on an iPhone?

Yes, you can preset a text message on an iPhone using the Text Replacement feature or by saving draft messages in your messaging app. Text Replacement allows you to type a short code that automatically expands into a longer message. However, for automated or scheduled SMS messaging, businesses generally rely on dedicated communication tools or messaging software.

What are SMS templates?

SMS templates are prewritten text messages that businesses use repeatedly for common communication scenarios. These templates allow teams to send consistent messages quickly without rewriting the same information each time. They are commonly used for customer support responses, appointment reminders, marketing campaigns, order confirmations, and follow-up messages.

How to compose an SMS message?

To compose an effective SMS message, start with a clear purpose, such as confirming an appointment or sharing important information. Keep the message short and easy to read, include any necessary details or links, and finish with a clear call to action when appropriate. Adding a short signature or company name can also help recipients immediately recognize who the message is from.

Citations

• [1]https://www.hellosend.com/blog/30-powerful-and-responsive-sms-marketing-templates-2026
• [2]https://textmagic.com/blog/text-message-templates-for-businesses
• [3]https://www.anonsms.com/blog/sms-marketing-templates
• [4]https://simpletexting.com/sms-marketing/examples/creative-sms-marketing-campaigns

Published on March 12, 2026.